XM for Customer Experience (Qualtrics)

XM for Customer Experience by Qualtrics is an AI-driven platform designed to measure, understand, and enhance digital customer experiences. It collects feedback and behavioral data, enabling organizations to identify pain points and opportunities. With robust analytics, alerts, and customizable workflows, teams can rapidly improve user journeys. XM helps turn insights into action, fostering customer loyalty, reducing churn, and elevating the overall brand experience.