Jira

Jira, known for agile project management, can support ABM strategies by facilitating collaboration and tracking campaigns. With features like campaign personalization, lead nurturing, lead qualification, reporting/analytics, and target account identification (via integrations), it helps marketing and sales teams align. Jira’s customizable workflows and dashboards streamline communication, prioritize high-value accounts, and measure progress toward revenue goals, ensuring targeted, data-driven marketing efforts.