Lotame

Lotame is a technology company that transforms data into actionable insights for digital marketers. It supports audience targeting, behavioral analytics, and campaign management, enabling smarter competitive analysis and CRM integration. With data capture/transfer functionalities, Lotame enhances customer journey mapping and data visualization, giving marketers the tools to reach and engage the right audiences. Ideal for businesses aiming to leverage data-driven strategies, Lotame helps optimize ad spend, increase conversions, and improve overall marketing outcomes.