XM for Strategy & Research

XM for Strategy & Research by Qualtrics provides a single, easy-to-use platform to conduct smarter, faster research. It blends quantitative and qualitative data, offering annotations, collaboration, data import/export, and in-depth visualization. With multi-language support, qualitative comparative analysis, and statistical and text analytics, XM helps teams uncover meaningful insights. Ideal for market researchers, product teams, and strategists, XM informs critical decisions, accelerates innovation, and ensures that user research drives impactful results.