Optimizely (Episerver)

Optimizely (formerly Episerver) is a DXP offering CMS, personalization, and commerce. Its WYSIWYG editor helps non-technical teams create pages. AI-driven personalization tailors experiences. Integration with eCommerce modules extends product management and checkout flows. Optimizely suits mid-to-large companies wanting an integrated environment for content, experimentation (A/B testing), and commerce, leveraging analytics to refine digital experiences.