PriMedia Franchise Builder

PriMedia Franchise Builder is designed to centralize marketing and advertising efforts for franchise networks. Franchisors create co-branded campaigns, manage digital ads, and distribute marketing materials through a shared portal. Franchisees can localize promotions while adhering to brand guidelines. A performance-tracking engine reveals ROI, clicks, and conversions by region. Integrated lead forms route inquiries back to each store’s CRM. By standardizing creative assets and monitoring success metrics, Franchise Builder helps franchisors maintain brand identity and measure each location’s marketing impact effectively.