MailUp

MailUp is an Italian-based email and SMS marketing platform catering to global clients. It combines list-building tools, email design, and omnichannel messaging in one environment. Marketers can create drip campaigns, dynamic segmentation rules, and event-driven automations. The drag-and-drop editor simplifies newsletter design, while the advanced console handles high-volume sends. Detailed reports track deliverability and engagement, providing bounce reasons and heatmaps. MailUp’s multi-language interface and GDPR compliance make it appealing for international businesses needing a scalable, legally robust solution.