Salesforce Einstein

Salesforce Einstein is an AI layer across Salesforce CRM, delivering predictive insights and process automation. It uses data from sales, marketing, and support interactions to forecast deal closure likelihood, recommend next-best actions, and segment audiences. Einstein’s built-in NLP classifies service tickets, while image recognition can tag product photos in Commerce Cloud. Marketers benefit from predictive scoring for leads and content personalization. With minimal setup required, Einstein helps customers elevate analytics, identify cross-sell opportunities, and drive user productivity throughout the Salesforce platform.