Loanify
Loanify is a web-based mortgage front-end that lets loan officers collect borrower info, issue pre-approvals, and manage rate quotes in real time. Borrowers use a secure portal to upload docs, see progress, and ask questions. Loan officers can price scenarios with integrated third-party rate sheets, pulling daily updates. A CRM sends automated reminders for missing docs or follow-up calls. Loanify also integrates with major LOS systems, passing application data seamlessly. By focusing on borrower engagement and rate transparency, Loanify helps smaller shops stand out against big lenders.