Workfront

Workfront (by Adobe) is a robust project and work management solution that marketing teams use for campaign planning, resource allocation, and cross-department collaboration. Team leads create project timelines, define tasks, and allocate staff or freelancers. A built-in proofing tool centralizes feedback on marketing assets like brochures or videos. Workfront also supports advanced reporting on campaign ROI, budget spent vs. allocated, and resource utilization. With tight integration into Adobe Creative Cloud, marketing planners can unify creative reviews and scheduling in a single environment.