XM for Customer Experience

XM for Customer Experience by Qualtrics enables businesses to capture reviews and gather deeper feedback across the customer journey. Its dashboard aggregates ratings, surveys, and social commentary, applying AI-driven sentiment analysis to detect shifts in perception. A negative feedback workflow escalates urgent concerns for rapid resolution. XM also integrates with popular CRM systems for triggered review requests. By blending robust analytics, automation, and multi-channel coverage, XM for Customer Experience suits medium-to-large enterprises aiming to systematically improve brand reputation and customer satisfaction.