MediaRoute

MediaRoute is a media planning, buying, and performance-tracking platform. Agencies input target demographics and budget; MediaRoute suggests optimal channels. A built-in rate card database lists typical CPM or CPC. Once buys are approved, MediaRoute logs actual costs and impressions. The performance dashboard merges data from ad networks, generating a blended ROI figure. Clients can log in for spend vs. results. By focusing on data-driven media plan recs and real-time performance, MediaRoute suits agencies wanting an efficient approach to multi-channel ad buying and analytics.