Act-On

Act-On is a marketing automation platform with advanced lead scoring, email campaigns, social publishing, and analytics. Users can create landing pages, A/B test content, and track visitor journeys. CRM integrations unify sales and marketing data. Automated programs nurture leads through the funnel. Act-On suits mid-sized B2B firms wanting a data-centric approach to campaigns, advanced segmentation, and multi-channel automation in one integrated system.