Convirza

Convirza offers call tracking plus conversation analytics to assess lead quality and agent effectiveness. Automated transcripts detect caller intent, sentiment, and competitor references. Marketers can see which campaigns spark genuine conversions or simply inquiries. A unique “CallScore” metric rates each call’s likelihood of becoming a sale, guiding retargeting strategies. Convirza also supports call routing and scheduling. The system’s robust API integrates call data into CRMs or marketing automation. By analyzing call content deeply, Convirza helps businesses refine scripts, campaigns, and staff training for better ROI.