Creatio (formerly bpm’online)

Creatio unifies CRM and process automation to guide leads through marketing, sales, and service stages. A business process designer allows non-technical users to create workflows for lead qualification, nurturing, or scoring. The system’s dynamic case management helps sales reps adapt to complex deal cycles. AI-driven recommendations highlight next steps and cross-sell opportunities. Creatio’s integrated platform links lead data to marketing campaigns, contact center logs, and post-sale service tickets. The low-code environment accelerates customizations, making it a strong option for mid-size and enterprise deployments.