Freshmarketer

Freshmarketer (by Freshworks) is a full-stack marketing automation platform that supports A/B testing, audience targeting, behavior tracking, and heatmaps. With landing pages/web forms, multivariate testing, reporting/analytics, split testing, and a visual editor, marketers can iterate rapidly. Freshmarketer’s intuitive interface and deep insights help teams identify high-converting variations, reduce friction, and enhance user engagement, ultimately improving marketing ROI and conversion outcomes.