Freshsales

Freshsales, while primarily a CRM, can support A/B testing and other CRO tools through integrations. With A/B testing, audience targeting, behavior tracking, heatmaps, landing pages/forms (via integrations), multivariate testing, reporting/analytics, split testing, and a visual editor (via integrations), teams can refine campaigns. Freshsales centralizes customer data, helping identify high-performing variations. By aligning insights with CRM data, it empowers businesses to optimize outreach and boost conversions.