Google Data Studio

Google Data Studio is a free dashboard and reporting tool that integrates well with Google’s marketing ecosystem—Analytics, Ads, Sheets, and BigQuery. Users can drag metrics onto charts, add filters, and embed images for context. Real-time refresh keeps dashboards up to date, and shareable links make collaboration easy. Third-party connectors expand coverage to non-Google data sources. Custom brand themes ensure a consistent look. While advanced features like custom SQL are more limited, Data Studio’s zero cost and user-friendly design make it appealing for marketing-centric dashboards.