Google Data Studio

Google Data Studio is a free reporting tool that allows users to connect data from Google services (Analytics, Ads, Sheets) and external sources. It offers drag-and-drop widgets for charts, tables, and scorecards, all auto-updating as data changes. Teams can customize color themes, add filters, and share real-time dashboards via public or private links. Collaboration features let multiple editors refine a single report. With no license cost, Google Data Studio is popular among marketers or small businesses seeking quick, visually appealing data insights without complex setup.