Google Search Console

Google Search Console is a free web service that provides data on site indexing, search performance, and potential SEO issues. Site owners see which queries trigger impressions and clicks, monitor average rank positions, and identify pages with indexing or mobile usability problems. The Coverage report flags crawl errors, while the Performance tab shows CTR by query or device. Users can submit sitemaps and request recrawls for updated content. Though not a full SEO suite, Search Console is indispensable for direct Google data, letting marketers refine optimization strategies with real SERP feedback.