Heap

Heap captures every user interaction automatically, supporting A/B tests with audience targeting, behavior tracking, and analytics. Heatmaps (via integrations), landing pages/web forms, multivariate testing, reporting/analytics, split testing, and a visual editor empower data-driven optimization. While known for event-based analytics, Heap helps teams identify what to test and confirm results. By eliminating guesswork, it guides more effective experiments and maximizes conversion outcomes.