iMovie

iMovie is Apple’s native video editing software, ideal for beginners. With animation (transitions/effects), customizable branding (titles), drag-and-drop editing, and a media library, it simplifies production. Text overlay, text-to-video capabilities, voice-over/audio recording, and basic editing tools help create engaging videos. While it lacks advanced features like robust multitrack editing, iMovie’s intuitive interface makes it an excellent choice for quick social media content, presentations, or personal projects.