Keap

Keap (formerly Infusionsoft) is a small-business-focused CRM that combines sales automation, email marketing, and eCommerce tools in one platform. It helps entrepreneurs capture leads through web forms, manage them via custom pipelines, and nurture relationships with segmented campaigns. Keap also integrates appointment scheduling, invoicing, and payment processing to expedite the sales cycle. Its user-friendly interface and drag-and-drop automation builder let businesses optimize workflows and maintain strong customer experiences as they scale.