LeadMaster

LeadMaster centralizes lead capture from web forms, email campaigns, and call-ins, then scores leads based on engagement. A contact manager organizes prospects by status (new, in-progress, won). Automated nurture campaigns send follow-up emails. Pipeline reports reveal conversion metrics, while managers can set assignment rules to distribute leads across sales reps. The system also tracks lead sources (PPC, trade shows) to measure ROI. Suited for small to mid-sized businesses, LeadMaster provides a straightforward approach to lead gen and CRM in one tool.