Leady

Leady identifies website visitors by matching IP or cookie data to company info, giving B2B marketers insights into which organizations are browsing. A real-time dashboard shows visitors, their page views, and time on site. Integration with CRM or marketing automation triggers follow-ups when a key account visits product pages. Leady also supports lead scoring by industry or firm size. By unmasking anonymous site visitors and linking them to firmographic data, Leady suits B2B companies aiming to proactively target potential leads who are researching them online.