MediaHawk

MediaHawk provides call tracking and marketing attribution for UK and European businesses. It assigns phone numbers to offline or online campaigns, capturing call info and optional call recordings. A real-time speech analytics engine can detect keywords or competitor mentions. Integration with Google Ads allows keyword-level tracking, tying phone leads to ad spend. Dashboards reveal conversions, agent availability, and missed call data. MediaHawk also supports advanced call routing based on caller location or day/time. By combining offline calls with digital analytics, it delivers holistic campaign performance insights.