Panguin Tool

Panguin Tool (by Barracuda Digital) correlates Google algorithm updates (Panda, Penguin, etc.) with a site’s analytics traffic. After connecting Google Analytics, users see historical traffic trends overlaid with known core updates, letting them deduce if ranking changes align with major algorithm shifts. This insight helps diagnose potential penalties or algorithmic impacts. Though it doesn’t fix issues, Panguin Tool’s clear overlay helps SEOs pinpoint the causes behind dips or gains. Combined with a thorough SEO audit, it aids marketers in adapting strategies to Google’s evolving search policies.