Pardot (Salesforce)

Pardot is Salesforce’s B2B marketing automation tool, integrating closely with the Salesforce CRM. It provides lead nurturing, email marketing, landing page creation, and ROI reporting. Advanced scoring rules identify high-intent prospects, while dynamic content personalizes messaging. Built-in analytics connect marketing efforts to pipeline outcomes. Pardot suits B2B organizations already using Salesforce wanting seamless lead flow, rich account-based marketing, and in-depth campaign tracking.