Pega Platform

Pega Platform uses AI and automation to streamline customer engagement and back-office workflows. Its Customer Decision Hub applies real-time analytics and adaptive models to serve relevant offers or content. A visual studio lets business users design processes and rules with minimal coding. The platform’s BPM and case management features orchestrate tasks across IT systems, escalating exceptions automatically. With self-learning models analyzing each interaction, Pega helps enterprises unify marketing, sales, and service. Built-in RPA manages repetitive tasks, boosting efficiency at scale.