Quicken Loans CRM

Quicken Loans CRM extends beyond Rocket Mortgage’s consumer-facing platform, offering a lead management and follow-up solution for mortgage originators. Loan officers can track inbound leads, assign statuses, and automate drip campaigns. Integration with credit pulls, doc requests, and basic underwriting statuses updates the CRM. Built-in call scripts and email templates ensure consistent borrower outreach. Quicken Loans CRM’s real-time notifications help originators promptly respond to new inquiries. Although best known for Quicken’s brand, the CRM component suits smaller teams focusing on high-volume lead engagement.