Scrumwise

Scrumwise is an agile project management tool that marketing teams can adapt to sprints, backlogs, and daily stand-ups. Each sprint backlog holds tasks with story point estimates, while the product backlog stores future campaign ideas. A burndown chart tracks completed tasks vs. the sprint timeline. Scrumwise supports scrum roles (Product Owner, Team Member) to clarify responsibilities. A “reviews and retrospectives” module prompts feedback post-sprint. By applying scrum methodology, marketing departments can iterate on campaigns in short cycles, delivering more frequent, data-driven improvements.