Trustmary
Trustmary optimizes the use of reviews on websites with A/B testing, audience targeting, behavior tracking, and heatmaps (via integrations). Landing pages/web forms, multivariate testing, reporting/analytics, split testing, and a visual editor help refine how reviews are presented. By continuously testing testimonial placement and format, Trustmary enhances credibility, increases conversions, and ensures that social proof resonates effectively with target audiences.