XM for Strategy & Research

XM for Strategy & Research by Qualtrics provides a sophisticated, easy-to-use platform for conducting smarter, faster research. It includes A/B testing, audience targeting, behavior tracking, heatmaps, landing pages/web forms, and multivariate testing. Reporting/analytics, split testing, and a visual editor ensure teams can refine their customer experiences. By delivering actionable insights, XM helps organizations optimize strategies, improve user engagement, and drive data-backed decisions.